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The web was originally conceived and developed to meet the demand for automated information-sharing between scientists in universities and institutes around the world. Later, CERN made a release available with an open licence, a more sure way to maximise its dissemination. Image: CERN. A short history of the Web. Licensing the Web. Browse the first website.Google The World Wide Web Video
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Subscriber Account active since. Google said on Wednesday that it would move away from using technologies that track specific users as they browse the web, a move that could upend the digital advertising industry. Google had previously announced plans to eliminate a technology called third-party cookiessaying its Chrome browser would no longer use Google The World Wide Web by The search giant now says that it will not create or use any other tools that identify individual users for advertising purposes.
Google said that it would adopt APIs, or application programming interfaces, that prevent tracking on an individual level and that it intended to preserve user privacy on websites by doing things such as clustering users in interest-based groups.
A PR shift that could simultaneously make Google a lot more dominant
It's been experimenting Wor,d tools in its Privacy Sandbox that are designed to allow advertising to continue to work on the web but in a less privacy-encroaching way. However, Google will still allow its advertising customers to target users across its range of services — from YouTube to Gmail and search — if the users are logged into their Google accounts, Digiday reported.
The announcement doesn't affect mobile apps and mobile-app trackers, and it doesn't prevent publishers from selling ads based on information about how a user behaved on their sites. Google announced in January that by it would eliminate third-party cookies, which help advertisers target digital ads. The decision is a major shift for the technology giant, which is the biggest digital advertising company in the world by share of spending. While Google acknowledged that other providers may continue to offer advertisers the ability to track individuals across the web, its decision could still upend the digital advertising Golgle, which has long relied on these types of tracking technologies. Temkin said that Google believes these types of tracking methods don't "meet rising consumer expectations for privacy, nor will they stand up Google The World Wide Web rapidly evolving regulatory restrictions, and therefore aren't a sustainable long term investment.
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The plans throw a wrench into advertising-industry efforts to create cookieless "universal identifiers" that use more privacy-conscious methods of user tracking, such as encrypted email addresses or login information.
Gogle rivals Google The World Wide Web other participants in the advertising ecosystem have been watching Google's moves closely. The UK's competition regulator is even investigating a complaint from an advertising-industry group alleging that Google's decision to remove third-party cookies from Chrome and replace them with technologies from its Privacy Sandbox would limit competition in the digital ad market. Other companies have been adding feedback and discussing their own proposals for cookie alternatives in subcommittees of the World Wide Web Consortiumor W3C, a key web-standards group. Insider logo The word "Insider".
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A leading-edge research firm focused on digital transformation. Redeem your free audiobook. Avery Hartmans and Lara O'Reilly. Google says it will no longer track individual users as they browse the web. Google previously moved to eliminate third-party cookies, which are used to target digital ads.]
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