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Customary practices like standing in line to check-in at the front desk or even dining in hotel restaurants have Trends in Hotel Industry due to social distancing regulations, and now hotel organizations, big and small, are adjusting accordingly with new tools and processes Indsutry match the new normal. Organizations were beginning to test smart technology to help Trends in Hotel Industry the travel experience. But COVID restrictions have unleashed Inustry need for vast changes that includes automating such hotel processes as check-in, dining, guest amenities, cleaning — and even how hotels are marketing to guests.
Automating the hotel experience — touchless check in and smart room amenities. These apps are the new gateway to a virtual front desk or concierge, allowing the guest to check in with their smartphones and utilize the device as a room key as well — without having to interact with a single human. Amazon Prime. Spotify… today the world of software as a service subscription models have reached a new level of intensity. Hotels, reeling from low attendance due to the coronavirus, are taking a lesson from the technology and entertainment industry by offering similar subscription programs to attract new travelers.

Earlier this year, Intercontinental Hotels Group along with Marriott and Accor, reported launching or about to launch monthly subscription programs. Now that social distancing is the new norm and many public spaces in hotels such as pools and gyms have closed, hotels are looking at ways to transform the hotel room into more of a resort space, with redesigned dining and work-out spaces. For instance, dining facilities such as kitchenettes may become more common, so that in-room dining is more comfortable than eating from a room service tray off the edge of the bed. Likewise, hotel industry pros are looking at how to insert gym amenities into the rooms so that travelers have a way to work-out in private.
Hotels are literally cleaning up their act. Housekeeping in hotels has been changed up as industry pros incorporate new cleaning technologies Trends in Hotel Industry as electrostatic sprayers to thoroughly disinfect the guest rooms and other spaces. This will be supplemented by air-filtration systems that produce a cross breeze and germ-killing UV light. The fact is, eating and entertaining guests outside year-round is fine in some locales but not everywhere can you imagine Chicago in the winter? While the hotel Trends in Hotel Industry has been hit hard by the coronavirus, with guest attendance dropping here new lows, there are many weary travelers out there who are yearning to venture out of the house, and hotels are starting to notice this trend.
This report was contributed by knowledge partner:. Join our mailing list and stay updated with the latest industry news from FHA Insider.

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