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Business intelligence BI comprises the strategies and technologies used by enterprises for the data analysis of business information. Common functions of business intelligence technologies include reportingonline analytical processinganalyticsdashboard development, data miningprocess miningcomplex event processingbusiness performance managementbenchmarkingtext miningpredictive analyticsand prescriptive analytics. BI Strategiic can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation An Organization Strategic Business Plan these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.

Business intelligence can be source by enterprises to support a wide range of business decisions ranging from operational to strategic.

Creating a mission statement

Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goalsand directions at the broadest level.

An Organization Strategic Business Plan

In all cases, BI is most effective when it combines data derived from the market in which a company operates external data with data from company sources internal to the business An Organization Strategic Business Plan as financial and operations data internal data.

When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data. A data warehouse contains a copy of analytical data that facilitate decision support.

Devens used the term to describe how the banker Sir Henry Furnese gained profit by receiving and acting upon information about his environment, prior to his competitors:.

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Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The news of the many here fought was thus received first by him, and the fall of Namur added to his profits, owing to his early receipt of the news. The ability to collect and react accordingly based on the information retrieved, Devens says, is central to business intelligence.

When Hans Peter Luhna researcher at IBMused the term business intelligence in an article published inhe employed the Webster's Dictionary definition of intelligence: "the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.

Creating a mission statement

Business intelligence as it is understood today is said to have evolved from the decision support systems DSS that began in the s and developed throughout the mids. InHoward Dresner later a Gartner analyst proposed business intelligence as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems.

An Organization Strategic Business Plan

Critics [ who? In this respect it has also been criticized [ by whom?

COVID-19: Briefing note #44, March 3, 2021

According to Forrester Researchbusiness intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and here. Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack. Some elements of business intelligence are: [ citation needed ]. Forrester distinguishes this from the business-intelligence marketwhich is "just the top layers of the BI architectural stack, such as reportinganalyticsand dashboards.

Though the term business intelligence is sometimes a synonym for competitive intelligence because they both support decision makingBI uses technologies, Plsn, An Organization Strategic Business Plan applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors.]

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