Ethical Issues Of Multinational Corporations
The company is the global coffee giant, which is indulged in both B2B and B2C business activities.
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The company employs business development team and sales force that ensures the compliance of sales ethics in business activities. The paper has developed the business case based on the Ethical Issues Of Multinational Corporations selling of the company. The potential recommendations based on the case scenario are developed in the following section. In the succeeding analysis there is a description about the sales ethics and b2b model that is business to business model and the structure of these two factors within the Starbucks. Sales ethics is basically defined as the moral values of a company that it maintains during its sells in various regions. A company should have a good sales ethics that it sells its goods in the entire region in same prices and maintaining a good moral behavior with the customer.
Sales ethics helps to build image in the Ethical Issues Of Multinational Corporations and gain the customer reliability on the products. As Starbucks is a multinational company, it should maintain the sales ethics with much more efficiency to hold the customer reliability. Not only the price but Starbucks has to train its employees to behave in a good manner with the customers, otherwise it loses its popularity. Starbucks is an American Company as stated above and it is very famous for its high quality coffee of many varieties and different snacks. It was just a small store from where Starbucks has reached in this position today. Howard Schultz is the chief executive officer and chairman of Starbuck, turned the company into a new model by including Corporrations coffee essences from all over the world and blends them with the United States style.
Executive Summary
Starbucks proceed with a b2b model and this idea proves as very useful for it. Starbucks import high quality coffee beans from other established multinational companies that enhance the taste of coffee. If there Ixsues more than one experts present in a project or services, then the outcomes are quite above the mark. It has so true for Starbucks. It used several experts companies for some special items and enhances the product quality by perfectly blending them.
Introduction
A small company or any start up oCrporations can learn this technique from Starbucks to grow at a faster rate. Sales ethics means applying the principle of right or wrong in the marketing functions Angel et al. Examples of sales ethics. Sales ethics are rarely seen in the present market scenario. All the company has illegal activities or practices at some certain level of execution of a work or project. All the attention has shifted toward gaining more without showing any ethical behavior among the corporate level workers as well as in the government sectors. Ethical behavior has several rules or policies that bound all the employees in a chain to maintain one way work progress. But there are few individuals present within an organization that does not follow all this ethical rules.
Consumers purchase or take Ethical Issues Of Multinational Corporations products or services from the company which shows good moral and Ethical Issues Of Multinational Corporations behavior to them. As this behavior assure the customers about the reliability on Corporayions product. Lack in the ethical behavior among just click for source workers may be because of the improper managing skills or operating skills within the organization. There are several theories McMurrian et al. Governance- The respective government of various countries has some policies or laws to bind the companies that they have to serve the consumer better with good ethical values.
For this the government takes some steps to investigate about the quality of products and their prices to save the customers. If any company found as acting unethically then actions are Corporatons according to the respective country law. Responsibility- the theories related to ethical values in the business area describes the social responsibilities or duties of the corporate sectors.]
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