Luxury Marketing Louis Vuitton Marketing Strategy - afraid
Welcome to this edition of Brilliant Cut, a free monthly newsletter that delivers the luxury marketing stories and insights that matter most. Vogue Louis Vuitton is putting on its chef hat. This is the first time the brand is venturing into culinary waters. Read more. South China Morning Post Rolex was one of the least affected by the economic crunch last year, according to a report, while the Swatch Group posted its first loss since Reuters Luxury car group Jaguar Land Rover JLR unveiled plans to go electric on Monday, saying it aims to be net zero on carbon emissions by as it joined a global race to roll out clean-energy vehicles. Luxury Marketing Louis Vuitton Marketing StrategyLuxury Marketing Louis Vuitton Marketing Strategy Video
Digital Marketing For Luxury BrandsRecently, an inflatable vest from Louis Vuitton went viral on Chinese social media. If you want to wear it, you have to inflate it first.
Only paying subscribers can comment on this post
But honestly, the vest is barely practical for wearers. First, it makes people Vuittno like turtles after wearing it. Second, though it is inflated and looks like a life vest, someone on Douyin tested it and found out the Louis Vuitton vest can only float for a little while and then it deflates. For example, Bottega Veneta. Accessories from its spring and summer collection gained a lot of attention on Chinese social media as well.
Its earrings, which have similar design, are sold at 6, RMB. The contrast earns the brand lots of attention on the Internet. Inside the bag is its classic handbag.
Co-Branding vs. Co-Marketing: What’s the Difference?
This became one of the most popular fashion items in and it was sold for up to 6, RMB. This really generates lots of buzz for an item and for a brand. Take the example of the inflatable vest from Louis Vuitton.
It looks similar to the inflated bags used for protecting products during shipping. They upload these videos or images on social media and mock those who spend 26, RMB to buy the vest. There is a saying in the marketing industry that all press is good press and the scariest thing is Vuittob one talking about your brand, but for luxury brands does this statement hold true? Kejie is in charge of market research and video content production here at China Marketing Insights. She loves this work because she feels lucky to witness and experience the new changes happening in the China market Osong Juan a millennial.
When creating content, Kejie aims to leverage her experience as an international student to deliver China marketing stories in a way that Western audiences can understand. February Luxury Marketing Louis Vuitton Marketing Strategy, February 28, Kejie Yi 98 Views. Source: Xiaohongshu. Source: vogue.
Create your profile
Kejie Yi Kejie is in charge of market research and video content production here at China Marketing Insights. You May Also Like. Pin It on Pinterest.]
I am ready to help you, set questions. Together we can come to a right answer.