Marketing Strategies Of Coca Cola - simply
Since the invention of the nerve tonic beverage Coca-Cola by Dr. John Stith Pemberton in and the incorporation of The Coca-Cola Company by Asa Griggs Candler in , the American multinational beverage company has been known for its extensive marketing efforts characterized primarily by remarkable advertising. Of course, there is more to the marketing strategy of Coca-Cola than advertisements. This article provides a concise discussion of the strategy and tactics employed by the company to market its products based on the marketing mix model. To understand its product strategy , it is first important to know that Coca-Cola is primarily a producer and marketer of concentrates and syrups. Marketing Strategies Of Coca Cola
Marketing Strategies Of Coca Cola Video
Coca-Cola CEO: Sum of Strategies - Mad Money - CNBCThe Target Audience of Coca-Cola
Everyone knows Coca-Cola, it is one of the most popular and beloved brand in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3, nonalcoholic beverages with more than brands and selling 17 billion servings per day in more source countries. The global behemoth is known for marketing strategy of creating and maintaining its identity of bringing people happiness and unity.
The Coca-Cola was invented in the late 19 th century and has continues to be in the top position in the beverage industry. Maeketing its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful. The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities.
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A Brief History of Coca Cola
Coca-Cola has evolved a lot from when it first started, the company went from selling one products to more than 3, beverages, having affiliations with brands Markeitng 17 billion serving in a single day to more than countries. Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia inwhere it first sold in a pharmacy. When the product was first produced by Dr. Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink.
The carbonated drink was then changed to a syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with a book keeper Frank M Robinson who suggested the name to be changed to Coca-Cola.
The company was incorporated in and its drink were first sold in bottles in and then first established internationally in in countries like Canada, Cuba and Panama. Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death insold his remaining interest in Coca-Cola to Asa G. Mr Candler who was a businessman from Atlanta, went on to Marketing Strategies Of Coca Cola additional rights and acquire complete control. The company brands range from sparkling soft drinks to juice and beverages while its customers comprises of the Stdategies population which is divided according to their tastes and preferences.]
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