![[BKEYWORD-0-3] Albert Bandura Social Cognitive Theory](http://image.slidesharecdn.com/bandurapowerpoint-100430014025-phpapp01/95/albert-bandura-social-cognitive-theory-1-728.jpg?cb=1272609705)
Albert Bandura Social Cognitive Theory Video
Bandura's Social Cognitive Theory: An Introduction (Davidson Films, Inc.) Albert Bandura Social Cognitive TheoryAmong the mechanisms of human agency, none is more central or pervasive than people's beliefs in their efficacv to influence events that affect their lives.
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This core belief is the foundation of human inspiration, motivation, performance accomplishments, and emotional well-being. Unless people believe they can produce desired effects by their actions, they have little incentive to undertake activities or to persevere in the face of dificulties.

Whatever other factors serve as guides and motivators, they are rooted in the core belief that one has the power to affect changes by one's actions. This core belief operates through its impact on cognitive, motivational, affective, and decisional processes.

Bandura, A. Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84, Ramachaudran Ed. New York: Academic Press.

Personal and collective efficacy in human adaptation and change. Adair, D. Dion Eds. Personal, social and cultural aspects pp. Hove, UK: Psychology Press. Dauwalder, M. Hobi Eds. Self-efficacy mechanism in human agency. American Psychologist, 37 Self-efficacy conception of anxiety.
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