Consider, that: Reciprocity in Aboriginal Australian Communities
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Having our voices restricted is unacceptable.
Our communities have been traumatised and silenced enough. T he First Nations media industry has not been immune to the economic challenges facing all media, which have only been heightened by the pandemic. We watched warily as regional newsrooms across the country closed down and held our breath wondering what that would mean for our own. We noted the subsidence of ABC Rediprocity, no longer able to maintain retransmission services to remote communities. We tried to fill the gaps as best we can with the ongoing shoestring budgets available to us.
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Our priority has always been to make sure our communities have the information they need in an accessible way. Sometimes that means our content is broadcast in Indigenous languages, sometimes it means adapting messages to resonate with local communities the best way only we know how. Our reporters are, after all, members of the community themselves. The power of localised media lies in this intimate connection between place, community and storytelling. Community ownership is important particularly to sovereign people — this is our media, these are our voices, these are our stories, this is our perspective. We are the forum for important conversations that our communities want to engage in — whether that be discussing issues like an Indigenous Voice or land management, amplifying our successes Reciprocity in Aboriginal Australian Communities practical things such as road closures, and when to get your health checks done.
Covid provides the most recent example of how important this role is. The role of First Nations media in addressing see more has been paramount and continues to be vital in providing accurate information. Media is a dialogue. Discussion can begin with on air and published reports and roll into community discussion and online follow-up and debate. Ideally, this last stage, providing an important forum for moderated discussion Reciprocity in Aboriginal Australian Communities a topic, would take place in the comments section of a website. But years of under-funding to the industry has resulted in a lack of development in this space.
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Sure, we have websites, but most of them lack the bells and whistles required to attract significant traffic. Uploading and updating requires time from small teams where any given individual is already performing a role that https://www.ilfiordicappero.com/custom/foster-partners-holdings-limited/appearance-vs-reality.php or five people would be doing in a comparative commercial environment. We share content to indigiTUBE, our national online content platform and Aborigknal post on social media. We have to meet our audience wherever they are.
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We must make sure they have the information that they need. Facebook has provided a free and relatively easy solution to content sharing to interest groups. It also provided us with an accessible way to share our stories globally. Social media has been a useful tool for leap-frogging commercial media in Australia who have shown scant interest in our positive outcomes.
Our media is more than just doing the bare minimum — it is the avenue for telling those stories to the world, and social media has been a valuable space to broaden our audiences in this way, educating non-Indigenous people in the process. We believe Facebook has not been stealing our stories but amplifying them. Would we like to see the data they collect about our media services in the process? Would we like to better understand their algorithms to pre-empt disruptions to connecting with our audience?]
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